What will the world of human resources talk about in 2017? The human-machine collaboration? The end of open offices? Our forecasts.
Recruitment and marketing will become one
A recent study by CareerArc shows that nearly 60% of job seekers have poor recruitment experiences. Also, 72% of them want to talk about it publicly on an employer evaluation site like Glassdoor. Just as in marketing, where we try to impress customers and increase loyalty to increase revenues, job candidates are a company’s future customers, and organizations need to make a good impression and compete to attract them.
Personalization of employee experience
Just like candidates, employees are increasingly expecting a personalized experience at work similar to that on Netflix, where their preferences are taken into account and where they are offered solutions tailored to their needs. This trend already begun in 2016 but will increase in 2017 as 83% of employers believe that the experience offered to their staff is important or very important to the success of the company, according to a study.
Millennials and Generation Z
Last year marked the arrival of Generation Z on the labour market, where a quarter of the millennials already occupied management positions, according to a study by Randstad . Their presence will certainly lead to a new way of structuring companies, including new demands and a further widening of the generational technological gap.
More frequent performance evaluations
Performance evaluations have certainly come a long way this past year, where some companies such as Deloitte have decided to completely remove annual evaluations from their processes. Younger generations are increasingly expecting regular feedback rather than a meeting once a year to identify areas for improvement. More and more companies will opt for this model.
Virtual and augmented reality in HR
Pokémon Go’s success is likely to have an impact on the workplace, notably in improving candidates’ experience and in making employee training more engaging and less costly. The British army, for example, used it for a recruitment campaign to show the benefits of serving in the army.
Teams composed of … teams
Hierarchical structures were already the focus of 92% of organizations in 2016, according to a Deloitte study. With millennials, the diversity of teams from around the world and the need to take a closer approach to clients requires managers to rethink workplaces to make them more agile. Independent team networks that adapt to any situation will thus become more prevalent and important.
More relaxed work environments
Teleworking and the arrival of other generations will even affect attire in the office. A study from the recruiting firm OfficeTeam reveals that half of employers find that employees dress less formally than five years ago and a third of workers say they prefer workplaces that do not impose a dress code.