Senior Consultant, Digital & Corporate Communications

1. Establishes and maintains publication standards for digital channels such as social media accounts, newsletters and websites.
2. Oversees the management of channels and content, including developing and maintaining practice standards for the digital communications team.
3. Provides strategic communications counsel to stakeholders by conducting appropriate supporting communication research and analysis; assessing online and social-media trends and conversations, implementing and evaluating communication strategies to engage internal and external audiences.
4. Collaborates with the Communication & Public Affairs team to engage employees, physicians, volunteers, patients/clients and the community to support cultural renewal and promote a positive corporate image by facilitating an open dialogue and understanding of important issues, challenges, opportunities and strategic directions.
5. Develops Fraser Health's digital communications strategy to advance Fraser Health strategic priorities through means such as public engagement, strategic communications and/or promotional plans.
6. Manages projects and collaborates with internal/external partners and suppliers to carry strategies and project plans forward from goal-setting through to execution including the implementation and evaluation stages by considering factors such as audience characteristics, corporate vision and strategy, industry trends, available budget and resources/technology and potentially sensitive or confidential issues.
7. Consults to other business areas responsible for maintaining digital vehicles such as the intranet, internet and internal newsletters to ensure alignment with digital communications strategy; coordinates and evaluates external and internal suppliers involved in communications-related projects including writing, language translation, graphic design, web design, printing, photography, video production/editing, signage and site maps; oversees assigned project budget and deadlines, selects and ensures suppliers and internal clients adhere to corporate graphic standards and other standards and requirements; ensures overall quality, consistency and effectiveness of communication materials; provides recommendations to the Director, Corporate Communications regarding related project expenditures.
8. Promotes appropriate adoption of the digital communications policy and recommends updates to the Corporate Identity and Brand Standards, wayfinding protocol and other policies and processes.
9. Provides consultation and coordinates product development for marketing campaigns, and participates in the planning for cross-promotion of issues, stories and content with other department publications.
10. Collaborates with other members of the team in the planning and coordination of digital content, events and programs to promote a positive corporate image and organizational strategies in health service delivery; develops appropriate action plans including setting objectives, coordinating appropriate internal spokespeople (or online representatives), preparing key messages; determines appropriate social media outlets and evaluates results; anticipates potential communication/media issues and collaborates with the Director, Public Affairs to respond appropriately.
11. Participates on various external, regional, local and program-related committees to provide strategic electronic communications counsel and support, as required.
12. Provides work direction and assigns digital communication requests to Consultant and/or Coordinator, Corporate Communications as appropriate; oversees and checks assigned work; provides input into performance and hiring.

Qualifications

Education and Experience

University degree in Communications, Digital Communications and/or related discipline, supplemented with five (5) to seven (7) years' recent related experience in a communications role in a large public sector, health care and/or similarly complex organization, or an equivalent combination of education, training and experience.

Competencies

LEADS Capabilities

Demonstrates the leadership practices of the Fraser Health Leadership Framework of Clear, Caring and Courageous and creates the conditions for people to succeed.

Professional/Technical Capabilities

• Sound knowledge, understanding and application of communications concepts, strategies, technical skills required in the planning, execution and evaluation of communications plans for internal and external audiences.
• Demonstrated ability to provide strategic counsel to senior leaders.
• Demonstrated ability to plan and write a broad range of copy in a variety of media.
• Demonstrated knowledge of current trends in writing, graphic arts, photographic arts, and display/exhibit development and digital communications such as social media.
• Ability to manage project on budget and meet deadlines.
• Demonstrated understanding of the essence and subtleties of communication.
• Demonstrated ability to work both independently and collaboratively in a team environment.
• Demonstrated ability to problem-solve and resolve conflicts.
• Demonstrated ability to develop and maintain rapport with and effective working relationships with internal and external stakeholders.
• Ability to operate related equipment including applicable software applications.
• Physical ability to perform the responsibilities of the position.

About Fraser Health

Fraser Health is the heart of health care for over two million people in Metro Vancouver and the Fraser Valley in British Columbia, Canada, on the traditional, ancestral and unceded lands of the Coast Salish and Nlaka'pamux Nations and is home to 32 First Nations within the Fraser Salish region.

People - those we care for and those who care for them - are at the heart of everything we do. Our hospital and community-based services are delivered by a team of 48,000+ staff, medical staff and volunteers.

We are committed to planetary health and value diversity in the work force. We strive to maintain an environment of respect, caring and trust. Fraser Health's hiring practices aspire to ensure all individuals are treated in an inclusive, equitable and culturally safe manner.

Together, we are the heart of health care.

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