1. Lead the development and execution of a strategic approach to manage and optimize Search Engine Marketing , aligning efforts across different marketing funnel stages. Drive key channel metrics, including Reach, Traffic, Revenue, Acquisitions, and others while constantly reducing cost and maximizing ROI.
2. Build partnerships and liaise with internal cross-functional teams to develop digital strategies that support omni and ecommerce marketing programs through paid channel media plans and tactics and understand contribution to the overall business P&L. Oversee end-to-end campaign planning and execution, from conceptualization to implementation. Ensure that all campaigns align with brand guidelines, resonate with target audiences, and deliver measurable results for the business. Strategize, direct, and coordinate digital channel creative in close collaboration with campaign owners, Creative, and Brand teams. Support various ad hoc digital media projects and requests on an as needed basis.
3. Foster collaboration with international and local Walmart Tech and Data teams for channel enablement though different Martech projects, ensuring seamless integration of tech requirements, enhancements, and innovations to automate, streamline, and optimize performance marketing efforts.
4. Continuously identify test and learn opportunities and incorporate into channel strategy.
5. Directly manage digital agencies to ensure efficient delivery of channel priorities and objectives on time and on budget, and establish and maintain strong relationships with media vendors, negotiating favorable terms and securing advantageous placements and media opportunities.
6. Stay abreast of the latest digital media trends and capabilities and lead on innovation and market-first digital media opportunities for Walmart Canada.
Qualifications
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location…
1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada