Performance Marketing Manager

What is the Opportunity?

We are seeking a highly skilled and experienced Performance Marketing Manager to join our dynamic Digital Marketing & Growth at RBC Insurance. In this role, you will be responsible for driving successful multi-channel marketing campaigns that maximize ROI and contribute to our growth. You will leverage your expertise in programmatic marketing and various advertising platforms to develop and execute performance-driven strategies while collaborating with multiple lines of businesses, internal and external stakeholders, manage the relationship with agencies, vendors and internal teams like design, e-mail marketing, demand gen, marketing and more.

What You Will Do:

• Lead the planning, execution, and optimization of performance marketing campaigns, including paid search, display ads and social media, across multiple channels like Google Ads, Meta, and Microsoft Ads.
• Analyze campaign performance metrics and derive actionable insights to enhance campaign effectiveness and drive data-driven decision-making.
• Manage budgets and allocate resources to ensure the highest return on investment.
• Collaborate with cross-functional teams to align marketing strategies with overall business objectives.
• Develop and maintain reports and dashboards to track performance and communicate results to stakeholders with key findings and trends and identify actionable insights to support marketing and sales goals.
• Stay updated with industry trends, tools, and best practices to implement innovative marketing strategies.
• Mentor and guide internal team member and stakeholders about performance marketing, best practices and how to use data from reporting to make informed decisions.

What Do You Need to Succeed:

Must Have:

• Minimum of 8 years of experience in performance or programmatic marketing.
• Proven track record of managing multi-channel campaigns, with a deep understanding of search and social marketing, and hands-on experience managing and optimizing campaigns on Google Ads, Meta, Microsoft Ads and more.
• Strong analytical skills with the ability to interpret data and make informed, strategic decisions and experience working with analytical tools like Amplitude and Tableau.
• Demonstrated experience in the financial or insurance services industry.
• Exceptional written and verbal communication skills, with the ability to convey complex ideas clearly and effectively.
• A proactive and results-oriented mindset with a passion for achieving excellence in marketing.
• Bachelor's degree in marketing, business, communications, or related field.
• Experience working with agencies or design teams, with a proven track record of creating briefs, managing projects and delivering full campaigns
• Be open to embrace challenges and enjoy learning new things everyday

What's in It for You:

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Flexible work/life balance options
• Opportunities to do challenging work
• Opportunities to take on progressively greater accountabilities
• Access to a variety of job opportunities across business

Job Skills

A/B Testing, Brand Marketing, Communication, Creativity, Cross-Channel Marketing, Cross Promotions, Customer Behavior, Digital Display Advertising, Digital Marketing, Industry Knowledge, Lead Generation, Long Term Planning, Marketing, Marketing Activities, Market Research, Product Services, Search Engine Marketing (SEM)

Additional Job Details

MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGAMISSISSAUGACanada37.5Full timeINSURANCERegularSalaried2025-03-252025-04-08

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.