Manager, Volunteer Recruitment Marketing

POSITION TITLE: Manager, Volunteer Recruitment Marketing

POSITION LOCATION: Ottawa region, Canada (Hybrid work model)

REPORTS TO: Senior Manager, Operations (Volunteer Cooperation Program)

CONTRACT TERM: Until December 31, 2027

SALARY LEVEL: MGR 1 (CAD 67,000 - 81,000)

LANGUAGES: Fluency in both English and French is required.

APPLICATION DEADLINE: March 3, 2025

START DATE: April 1, 2025

BACKGROUND

WUSC is a Canadian non-profit organization working to create a better world for all young people. We bring together a diverse network of students, volunteers, schools, governments, and businesses who share this vision. Together, we develop solutions in education, economic opportunities, and empowerment to overcome inequality and exclusion for youth around the world, particularly young women and young refugees. WUSC currently works in 25 countries across Africa, Asia, the Middle East, and Latin America, with an annual budget of approximately CAD $40 million. We have over 90 staff in our Ottawa office, and over 200 people overseas implementing 16 development projects in collaboration with donors such as Global Affairs Canada, the UK Department for International Development (DFID), the World Bank, the Asian Development Bank, and the African Development Bank.

Volunteering for development is one of the important ways in which WUSC pursues its mission. WUSC's Volunteer Cooperation Program (VCP) has ambitious targets to mobilize hundreds of skilled Canadian volunteers each year to support partners in developing countries where we are working to advance gender equality and facilitate economic opportunities for poor and marginalized young people, especially young women and refugees. Overseas, our volunteers collaborate with a wide variety of partners, including enterprise and social enterprise development incubators, skills training centres, enterprises, women's organizations, and youth groups. In Canada, WUSC works with institutions and individuals to identify, prepare, and support volunteers who travel overseas to support our partners for various durations of time. Our network in Canada also works with WUSC to raise awareness among Canadians to inspire greater action on global development issues. Our collective focus is on sustainable and inclusive changes to create a better world for youth.

RESPONSIBILITIES

Under the supervision of the Senior Manager, Volunteer Cooperation Program Operations and in collaboration with the WUSC Communications and Public Engagement teams, the Manager, Volunteer Recruitment Marketing will be responsible for volunteer recruitment marketing and driving applications from highly skilled Canadian volunteers to meet WUSC's Volunteer Cooperation Program and WUSC's bilateral project volunteer objectives. Using a data-driven approach, they will design innovative strategies and create engaging marketing campaigns (paid ads, social media, and other mediums) and post volunteer opportunities on external platforms to attract the right audiences. The Manager, Volunteer Recruitment Marketing, will also lead the recruitment team responsible for recruiting up to 200 volunteers per year for the WUSC Volunteer Cooperation Program and other WUSC projects.

Oversight and Implementation of Volunteer Recruitment Marketing Strategy

• Lead the design and implementation of the volunteer marketing recruitment strategy through a range of campaigns including paid and earned initiatives, targeted marketing, utilization of external websites, email marketing, and social media platforms;
• Post volunteer opportunities on social media, provincial councils for international development, job boards and other networking and communications tools and continuously explore new recruitment sources, external job boards and forums to reach potential Canadian candidates;
• Employ tactics to drive high-volume traffic to the WUSC website volunteer opportunities page to increase viewership, application rates, newsletter subscribers and volunteer alerts subscribers;
• Post ads for hard-to-fill and urgent volunteer assignments;
• Implement tactics for improved Search Engine Optimization (SEO);
• Cultivate an active and professional relationship with external contacts, including sector related, to tap into networks and support recruitment efforts;
• Coordinate the volunteer roster and communications to roster candidates;
• Create digital content focused on excellence in our volunteer opportunities and impacts of our global programming, linking with content by WUSC's Communications, Public Engagement and Fundraising Teams to improve campaign success;
• Remain current on the recruiting industry and on international volunteer recruitment strategies; and
• Support joint Canadian Volunteer Cooperation Agency recruitment initiatives, as required.

Human Resources Management

• Supervise the work of volunteer recruitment team members, including work planning, regular 1-1 and recruitment team check-ins, performance management and professional development;
• Recruit and onboard new recruitment team members, as required; and
• Provide cover support for recruitment team members during annual leave and peak periods, as required.

Data Analysis, Budgeting and Reporting

• Plan, monitor and manage the Volunteer Cooperation Program marketing and recruitment budget, ensuring effective use to achieve the best outcomes and highest ROI;
• Receive invoices, coordinate timely payments and ensure accurate financial coding and proper documentation for marketing expenditures;
• Track, record, analyze and monitor recruitment marketing results to inform the marketing strategy and report key KPIs to WUSC Volunteer Mobilization, Public Engagement and Communications Teams and to funders.

Other related duties

• Contribute to the development, implementation, and review of team systems, processes and tools;
• Undertake specific additional responsibilities, as may be agreed upon with their Supervisor; and
• Integrate gender equality and other inclusion considerations in all recruitment activities.

QUALIFICATIONS AND COMPETENCIES

Education: Bachelor's degree in marketing, communications, human resources, international development, or a relevant field. Equivalent work experience will be considered.

Experience & Competencies:

• Minimum of 2 years experience managing a staff team;
• Minimum of 3 years experience in high-volume recruitment and marketing with proven sourcing and matching experience through social media, professional networks, and other means;
• Experience creating and developing targeted marketing campaigns with engaging content;
• Experience with top social media platforms, including advertising (LinkedIn, Facebook, Instagram, Twitter);
• Experience with Google Analytics (GA4), creating tracked campaign links, monitoring, web activity, creating events, and analyzing conversions;
• Experience with graphic design (Canva);
• Experience with MailChimp;
• Sound judgment, entrepreneurial spirit, and experience in business/partnership development and management;
• Excellent organizational skills, including the ability to prioritize tasks and handle multiple initiatives simultaneously;
• Knowledge or experience of international volunteering or global development is an asset;
• International experience is an asset;
• Excellent written and verbal communication skills, in English and French.

Languages: Fluency in both English and French essential

WHY WORK WITH WUSC?

Join Us. Our work is important, cutting-edge, and rewarding. We encourage curiosity, innovation, and flexibility.

WUSC offers a dynamic international work environment with a diverse intercultural workforce. We offer employees exciting opportunities to apply their skills and gain experience all while making a difference in the lives of youth around the world. Employees at WUSC work hard to create lasting change in education, economic opportunities and empowerment.

Here's some of what you can expect working with us in Canada:

• 35-hour workweek, ability to work flexible hours
• Remote-friendly workplace, with free access to our Ottawa office
• 4 weeks annual leave, plus the week between Christmas and New Year
• Paid sick days (10) and special leave days (5)
• Extensive health and dental coverage for you and your dependents, 100% covered by us
• Group RRSP contributions, from day 1
• 300$ reimbursement for home office equipment
• Parental leave top-up
• Being part of a friendly, caring and enthusiastic team!

APPLICATIONS

WUSC's activities seek to balance inequities and create sustainable development around the globe; the work ethic of our staff, volunteers, representatives and partners shall correspond to the values and mission of the organization. WUSC promotes responsibility, respect, honesty, and professional excellence and we will not tolerate harassment, coercion, sexual exploitation or abuse of any form. Successful applicants will be required to undertake an enhanced criminal record check where appropriate.

WUSC is an equal opportunity employer. We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

Only those candidates selected for an interview will be contacted. No telephone calls please.