Recruitment Marketing Officer
February 4 2025
Expected expiry date: February 19 2025
Industries
Education, Training
Categories Recruitment, Staffing
Thunder Bay, ON • Full time
Overview
The Recruitment Marketing Officer is responsible for developing and executing recruitment marketing strategies targeting domestic, undergraduate students and their influencers. This role involves managing print and digital assets to drive interest, applications, and confirmations to Lakehead University. The officer will lead content creation, storytelling, and video production, while also tracking and reporting on campaign results. The role also supports recruitment events by creating marketing materials and collateral.
Responsibilites
- Design, edit, and produce high-quality recruitment marketing materials in both print (brochures, posters, postcards, newsletters) and digital formats to support recruitment and conversion initiatives.
- Research and identify best practices and suitable mediums (print and digital) to effectively engage prospective students, applicants, and their influencers.
- Conceptualize and develop layouts, designs, and content based on aesthetic design principles, ensuring alignment with Lakehead University's brand identity.
- Prepare final layouts according to printer and electronic standards, including pre-flight packaging.
- Maintain an inventory of multimedia content (videos, photos, written content) for use across various marketing platforms.
- Develop and implement a Content Management plan that aligns with the recruitment funnel and broader team strategies.
Qualifications
- Minimum of 2-3 years of experience in a related field, preferably in marketing and communications
- Prior experience managing an organization and/or department's digital/social media marketing presence with experience in multiple platforms and analytics is preferred
- Fluency in Adobe Creative Suite and video editing
- Experience designing and publishing, from concept to delivery of final product, a variety of promotional and marketing materials
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