Manager, US Employer Client Acquisition

Description

TELUS Health is dedicated to empowering every person to live their healthiest life. We leverage leading-edge technology to shape the future of health, making healthcare more accessible and delivering improved health experiences for everyone. Join our innovative team and make your future friendly while transforming healthcare across North America.

Here's the impact you will make and what we will accomplish together

We are seeking a dynamic and strategic Manager of US Employer Client Acquisition to lead our growth in the US market. Reporting to the Director of North American Marketing, you will develop and execute client acquisition strategies tailored to the US employer landscape while building and leading a high-performing team.

Key Responsibilities:

Strategic program development:

• Create and implement client acquisition programs tailored to the US market
• Analyze market trends, competitor strategies and existing Canadian programs to deliver best in class programs for the US market
• Develop data drive acquisition strategies based on market intelligence and client insights
• Create measurable KPIs and success metrics for all acquisition initiatives

Funnel Optimization:

• Work with US-based teams to optimize conversion initiatives across digital and traditional channels
• Develop campaigns and materials including case studies and white papers to drive funnel progression from lead to close
• Empower team members and sales to own specific funnel stages and drive conversions

Partnership Development:

• Build and maintain strategic relationships with internal consultant relations teams to strengthen ties with key US brokers and resellers
• Strengthen marketing interlock and communication with US sales leaders by leveraging best in class sales enablement practices
• Develop and manage partner programs to drive mutual growth

Market presence development:

• Identify and prioritize events that offer the highest ROI within budget constraints
• Plan and execute events in key US markets with integrated pre-event, onsite and post-event lead capture and nurture, aligned with brand messaging
• Develop location-specific engagement strategies
• Measure and report on event ROI and market impact

Team leadership and development:

• Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy
• Provide ongoing feedback, coaching and mentoring to support team development and growth

Qualifications

What you bring

• Degree in marketing or equivalent experience
• 10+ Years of experience in B2B marketing leadership
• 3-5+ years of strong leadership experience with a track record of building and motivating high performing teams
• Strong business acumen with experience in go to market, business analysis, campaign management, strategic planning, program management
• Excellent analytical skills with the ability to use data to drive marketing decisions and demonstrate ROI
• Exceptional communication and presentation skills with the ability to influence stakeholders at all levels
• Agile mindset with the ability to adapt quickly to market changes and emerging opportunities
• Comfortable with autonomy and able to manage multiple stakeholders and projects with extreme attention to detail and organization skills

Ideal Candidate profile

• Self-starter - able to work independently, anticipates needs and takes initiative
• Analytical - able to quickly synthesize key information and take action to drive results
• Organized - excellent time management and prioritization skills
• Adaptable - comfortable working in a dynamic, quickly evolving environment
• Problem solver - able to easily pivot and find new, innovative solutions
• Team oriented - exceptionally strong interpersonal skills, works well with individuals across teams
• Leader - able to create clarity and define success in a way that motivates and inspires a team, in an often ambiguous environment
• Coach-like - guides and empowers team members through feedback, questions, and support to foster growth and maximize potential
• Customer focused - pays close attention to the pivotal details that impact clarity and delight in the customer journey

What we give back to you

• Opportunity to make a significant impact on the growth of TELUS Health across North America
• Flexible work arrangements that support work-life balance
• Competitive compensation and comprehensive benefits package
• Professional development and career growth opportunities
• A workplace that embraces our core values: passionately putting our customers and communities first, embracing change and innovating courageously, and growing together through spirited teamwork

By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies' Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.