Manager, Retirement Benefit Solutions (Rbs) Marketing - Telus Health

Description

TELUS Health is dedicated to empowering every person to live their healthiest life. We leverage leading-edge technology to shape the future of health, making healthcare more accessible and delivering improved health experiences for everyone. Join our innovative team and make your future friendly while transforming healthcare across North America.

Our team and what we'll accomplish together

Reporting to the Director, North American marketing, as the Manager of Retirement Benefit Solutions Marketing for North America, you will lead a dynamic, high performing team to design and implement comprehensive marketing strategies for our retirement benefit solutions, including financial consulting and plan administration.

You will lead your team in delivering impactful customer acquisition programs, crafting compelling campaign and content strategies, base management, and event planning/execution - all with a focus on supporting and driving the delivery of our growth strategy across both the Canadian and US markets.

What you'll do

• Support the development of a high performing team by fostering a culture of collaboration, innovation, and continuous improvement to drive sustained business growth.
• Collaborate with key stakeholders such as product marketing, sales, and customer success to drive a clear value proposition market and aligned messaging strategy across teams.
• Foster cross-functional collaboration to ensure that marketing efforts accurately reflect the services and solutions, addressing the specific needs of customers and prospects. Ensure that all touchpoints, from marketing materials to sales presentations, deliver a consistent and compelling narrative to the market.
• Drive customer acquisition programs by developing targeted campaigns that engage prospective customers. Focus on strategies that highlight the unique benefits of RBS solutions to key decision makers in top industries, driving high quality leads and strong ROI.
• Develop and implement base management and retention strategies to foster ongoing relationships with existing customers and loyalty with RBS services.
• Leverage cross-sell and upsell opportunities within the broader health solutions portfolio, working closely with sales teams to promote complementary services and increase overall customer value.
• Plan and execute segment-specific events to engage RBS prospects and clients, including the development of event-specific collateral, presentations, and marketing materials to drive engagement and lead generation, while analyzing post-event performance to measure ROI and optimize future initiatives.
• Provide comprehensive marketing support for the RBS business, overseeing content creation, targeted campaigns, social media, public relations (PR), and internal communications to strengthen brand presence and support business growth.
• Manage the marketing budget and resources, ensuring efficient allocation across campaigns and initiatives while tracking performance to ensure maximum return on investment.

Long Description

• Soutenir le développement d'une équipe hautement performante en favorisant une culture de collaboration, d'innovation et d'amélioration continue afin de stimuler une croissance soutenue de l'entreprise.
• Collaborer avec les principales parties prenantes telles que le marketing de produits, les ventes et la réussite client pour créer une proposition de valeur claire sur le marché et une stratégie de message alignée entre les équipes.
• Favoriser la collaboration interfonctionnelle pour vous assurer que les efforts de marketing reflètent fidèlement les services et les solutions et répondent aux besoins spécifiques des clients et des clients potentiels. S'assurer que tous les points de contact, des supports marketing aux présentations de vente, offrent un récit cohérent et convaincant au marché.
• Piloter les programmes d'acquisition de clients en développant des campagnes ciblées qui engagent les clients potentiels. Se concentrer sur des stratégies qui mettent en évidence les avantages uniques des solutions pour les décideurs clés dans les principaux secteurs d'activité.
• Élaborer et implanter des stratégies de gestion et de rétention de la clientèle afin de favoriser des relations continues avec les clients actuels et de les fidéliser grâce aux services.
• Tirer parti des opportunités de vente croisée et de ventes incitatives au sein du portefeuille de solutions de santé, en travaillant en étroite collaboration avec les équipes de vente pour promouvoir les services complémentaires et augmenter la valeur globale pour les clients.
• Planifier et mettre en œuvre des événements propres à chaque segment pour susciter l'intérêt des clients potentiels et des clients de Solutions d'avantages sociaux et de retraite, y compris la création de documentation de vente, de présentations et de documents de marketing propres à chaque événement afin de stimuler la mobilisation et la sollicitation de clients potentiels, tout en analysant les performance après l'événement afin de mesurer les RSI et d'optimiser les initiatives futures.
• Fournir un soutien marketing complet pour les activités de SRAS, en supervisant la création de contenu, les campagnes ciblées, les médias sociaux, les relations publiques et les communications internes afin de renforcer la présence de la marque et de soutenir la croissance de l'entreprise.
• Gérer le budget et les ressources marketing, en assurant une allocation efficace entre les campagnes et les initiatives tout en suivant les performances pour assurer un retour sur investissement maximal.

Qualifications

What you bring

• Degree in marketing or equivalent experience
• 7+ Years of experience in business-to-business (B2B) marketing leadership
• Strong leadership abilities with a track record of building and motivating high performing teams
• Strong business acumen with experience in go to market, business analysis, campaign management, strategic planning, program management
• Excellent analytical skills with the ability to use data to drive marketing decisions and demonstrate return on investment (ROI)
• Exceptional communication and presentation skills with the ability to influence stakeholders at all levels
• Agile mindset with the ability to adapt quickly to market changes and emerging opportunities
• Strong experience / understanding of the benefits, health, plan administration or similar industries with the ability to market complex products
• Experience or knowledge of U.S. and Canadian benefits, healthcare, and plan administration is considered an asset
• Comfortable with autonomy and able to manage multiple stakeholders and projects with extreme attention to detail and organization skills

What we give back to you

• Opportunity to make a significant impact on the growth of TELUS Health across North America
• Flexible work arrangements that support work-life balance
• Competitive compensation and comprehensive benefits package
• Professional development and career growth opportunities