Caught in the act at work! According to a recent Nielsen Online study, Americans prefer viewing videos during work hours.
According to a Nielsen Online study released on December 17, 2008, 65% of U.S. online video viewers stream content during work hours, i.e. between 9 a.m. and 5 p.m. Monday to Friday. The percentage of weeknight viewers was much lower: 49% between 5 and 8 p.m., and 43% between 8 and 11 p.m, as was the percentage logging on over the weekend: 51% between 6 a.m. and 6 p.m., 23% between 8 p.m. and 11 p.m., and 14% between 11 p.m. and 6 a.m.
Moreover, time per viewer increased by 10% in October compared to September, from an average of 156.4 minutes to 171.7 minutes.
Nielsen Online also published a list of the top U.S. online brands ranked by video streams for October 2008. As expected, YouTube topped the list, with more than 82 million unique viewers, followed by Fox Interactive Media with more than 18 million unique viewers. Also in the Top 10 over the same period were Hulu, MSN/Windows Live, Nickelodeon Kids and Family Network, NBC Universal, Yahoo!, ESPN, CNN Digital Network and MTV Networks Music.