What will 2015 look like for the recruitment industry? A review of the trends that will mark the mid-decade.
Strength in social networking
The use of social networks is on the rise for not only job postings, but also in promoting employer branding. Facebook, YouTube, Instagram, Pinterest and even Twitter are increasingly used by companies to show, especially through videos, why exactly it is good to work for them. It’s a forum where businesses can also highlight their values and hope to inspire like-minded and culturally compatible candidates to apply.
Sourcing, still on the rise
Sourcing will continue to grow in order to get attract highly skilled profiles. Sourcing allows companies to find passive candidates, people who are not looking for work but who may be interested in changing employers, particularly in sectors facing labour shortages. LinkedIn profiles, specialized blogs and networks like Github to recruit computer programmers… An infinite amount of active recruitment sources to find that rare pearl.
On your phones and tablets!
Quebecers are more and more equipped with smartphones and tablets. Logically, they spend an increasing amount of time on these devices, especially the younger generations. It thus becomes crucial for the marketing employers to invest in the development of adaptive websites in order for them to reach their target applicants. Make one-click applications possible. They attract more candidates and increase the chances of finding the right person.
More and more techno-driven recruiting
In recent years, many technological tools have emerged in order to help companies recruit, and the largest of them, treat the colossally massive HR data. And that trend will continue into 2015. The automated management of recruitment campaigns and applications, cloud computing, massive data processing, online assessments of knowledge and skills, recruitment through games, predictive analytics recruitment… A whole range of solutions has emerged and it is not over yet. Technological innovation currently knows no limits.
Skilled workers required!
Some areas, especially in health or technical industries, are experiencing a shortage of skilled workers. In 2014, Quebec experienced for its first time a decrease in the number of people of working age. And the situation may not be getting any better in 2015, especially since immigration rules have been tightened, which makes it difficult to recruit abroad. Between January and September 2014, more than half of applications for the immigration of skilled workers into Quebec have been denied. The result is that competition is becoming strong among companies for skilled labour.
Millennials in control
Generation Y’s first members will reach the age of 35 in 2015. They’re growing out of their executor roles and seeking management positions. According to a recent study by Elance-oDesk and Millennial Branding, 27% of Millennials are already in managerial positions, 5% are in senior executive roles and 2% are in directorial ones. Those numbers are only expected to increase considering Y’s ambitiousness. According to that same study, half of them say they want to become managers within 10 years.