The new generation of candidates currently arriving on the job market was born between 1982 and 1989. This means they were between 7 and 14 years old when the Internet was weaving its web over the planet!
For them, surfing the Web is as natural as turning on the TV. To grab their attention, you therefore must get off the beaten path—an online job ad is not enough to get them to dream. Here are five new potential solutions used over the past few months by inovative employers. Read and get some ideas:
– Recruiting on cellular phones. You can send text messages to targeted candidates to inform them of a job offer or even better, invite them to an open house.
– Having a presence on Second Life. This virtual world is the new playground of employers seeking technologically savvy Internet users.
– Promoting your company on YouTube. Video is rapidly expanding as a means of publishing job ads. And on YouTube, everything is free.
– Publishing your ads via FaceBook, the phenomenon of 2007. Originally set up for students, this social networking site is continually broadening its user base. With more than 19 million users, it is already the sixth most-visited U.S. site, which is quite amazing since it was only launched in 2005!
– Selecting candidates on Messenger. Instant messaging is very popular with young people. An increasing number of employers offer candidates the possibility of communicating directly with their recruiters using Yahoo Messenger or MSN Messenger. After the recruiting interview, welcome to the era of the recruiting chat. . .