A singing video campaign to recruit for Sacré-Cœur hospital
For several weeks, Montreal’s Sacré-Cœur hospital has been running on online recruiting campaign that has not gone unnoticed. The lip dub promotional clip shows some 40 employees singing and dancing in the halls and around stretchers. The objective is to show off the institution’s energy in order to attract new staff.
The video has been a roaring success. The hospital has received at least 775 résumés since September 9, when the ad was launched. “We are the first hospital in Quebec to present this kind of campaign,” said the institution’s spokesperson, Josée-Michelle Simard. “It’s going so well that we’ve received three times as many résumés as usual over the past three weeks.”
The campaign was developed with budgets usually reserved for newspaper advertising. The 40 employees, who lip sync to Donald Lautrec’s song Un jour, un jour, all volunteered their time.
Online singing promo clips are everywhere these days. Universities and television stations have already created this kind of video. Sacré-Cœur hospital, which recruits mainly 18-to-35-year-olds, deemed it to be the best way to target younger workers. More than 7,500 Internet users have already checked it out on YouTube.
As is the case throughout the health care network, this north-end hospital’s needs are great. The institution hopes to fill all its nursing and orderly positions with this dynamic ad.